Compare Michelin Latitude Tour tyre deals

Compare and Buy Michelin Latitude Tour tyres Online - From £124.20

In 1889, Edouard Michelin took over a business that manufactured farm equipment and rubber balls. He renamed it Michelin et Cie and in 1891 created the first ever detachable bicycle tyre. Michelin then become better known as this bicycle tyre was used by Charles Terront when he won the Paris-Brest-Paris cycle race. Their next major achievement was to invent the first ever air filled tyre in 1895. The iconic Michelin Man character is known the world over and is now over 120 years old, one of the few advertising characters that has withstood the test of time. Edouard Michelin died aged just 42 due to an accident while fishing, but his name lives on in the successful business he created.