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Fulda was established in Germany in 1900. The company is named after the home city of its founders, Moritz Hasenclever and Gustav Becker. The business started out manufacturing tyres for horse-drawn carriages and prams, then in 1906 it began producing tyres for cars, motorbikes and bicycles. As the motor vehicle increased in popularity, Fulda’s production levels grew, and their range was expanded to include tyres for trucks and farm vehicles. Now part of the Goodyear group, Fulda employs approximately 1800 people and produces up to 8 million tyres annually. The company sells tyres within Europe, currently distributing to 28 countries.