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Fortuna Tyres is a Belgian company, founded in 2005 and named after the Roman goddess of fortune. Since its creation, Fortuna has invested heavily in developing high-quality tyres with good all-weather traction, that can be sold at a budget price, as they strive to offer excellent value for money. With the development of a new rubber mixture and an innovative design, the company launched a range of winter tyres in 2015. There soon followed a dedicated range of summer tyres, with several different pattern designs. Fortuna is known for releasing a new tyre every year. A trend that has ensured the company has an ever-growing range, resulting in Fortuna having one of the largest selections of tyres of all the tyre manufacturers worldwide.